News tagged with brand placements
When the quiet logo speaks volumes
The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study from the USC Marshall School of Business, which finds that ...
Other Sciences / Social Sciences
Jul 26, 2010 |
3 / 5 (1) |
2
New study examines the impact on children of food product placements in the movies
New research from the Hood Center for Children and Families at Dartmouth Medical School (DMS) for the first time sheds light on the significant potential negative impact that food product placements in the movies could be ...
Feb 09, 2010 |
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Search results for brand placements
New Yahoo CEO sweeps out 2,000 employees in purge
(AP) -- Yahoo's turnaround attempt is going to be messy. In his first three months on the job, CEO Scott Thompson has imposed the largest layoffs in the company's 17-year history, reshaped the board of directors, ...
Apr 04, 2012 |
1 / 5 (2) |
3
Barriers fall between TV, Internet
You say TV, I say Internet. Toe-mate-o, toe-mah-to.
Electronics / Consumer & Gadgets
Feb 09, 2012 |
2 / 5 (1) |
0
Marketing trends in 2012: Viral promotion, product placement, crowdsourcing
(PhysOrg.com) -- Traditional product advertising -- full-page magazine ads and 30-second television commercials -- may be going the way of the rotary phone. Emerging concepts such as crowdsourcing, viral Internet campaigns, ...
Other Sciences / Economics & Business
Dec 21, 2011 |
not rated yet |
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Marketer helps advertisers express themselves via video
British television producer Mark Burnett turned program financing on its head a decade ago when he brought brands like Doritos and Mountain Dew as sponsors into the expensive, prime-time reality series "Survivor," helping ...
Nov 07, 2011 |
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Local environs explained, and marketed, in a click
An innovative application for mobile phones that identifies places and objects by comparing photographs of them with reference images in a remote database will not only provide unprecedented amounts of information ...
Technology / Computer Sciences
Jul 07, 2011 |
not rated yet |
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Super bowl XLV ads -- don't expect much
John Antil teaches marketing at the University of Delaware. He has devoted more than 20 years to researching Super Bowl advertising. He is currently completing a research project interviewing more than 50 ...
Other Sciences / Economics & Business
Feb 02, 2011 |
5 / 5 (1) |
0
Red Bull logo enough to shape consumer performance
Red Bull's red and gold logo can "give you wings" – for better or worse – even if consumers don't know it, according to a new study by two Boston College professors, who found the brand's edgy marketing ...
Other Sciences / Economics & Business
Jan 31, 2011 |
5 / 5 (1) |
0
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Youth exposure to alcohol ads on TV growing faster than adults
(PhysOrg.com) -- Youth exposure to alcohol advertising on U.S. television increased 71 percent between 2001 and 2009, according to a report released today by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins ...
Dec 16, 2010 |
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Youth exposure to alcohol ads in magazines declining
Youth exposure to alcohol advertising in magazines declined by 48 percent between 2001 and 2008, according to a new study by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public ...
Aug 10, 2010 |
not rated yet |
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Review: Hulu Plus takes television to your pocket
(AP) -- Hulu, the popular website with TV shows, now comes as a subscription-based application for iPhones and iPads. Although it isn't perfect, it works well enough that it may make you wonder if the TV's ...
Jul 29, 2010 |
1 / 5 (1) |
0
List of search results for brand placements
