News tagged with brand loyalty
Brand loyalty increases when other customers look, act like us
The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing ...
Other Sciences / Economics & Business
Apr 25, 2012 |
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Retailers release flood of tools for mobile devices
As shoppers gear up for another mad holiday scramble, smartphones and tablet computers are emerging as Santa's electronic helpers.
Nov 14, 2011 |
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If families are price sensitive then they will be so regardless of the product
Do we buy things because of their attributes, their price, or out of brand loyalty? This was one of the questions asked by researchers from the University of Seville (US), who studied families' behaviour in ...
Other Sciences / Economics & Business
May 17, 2011 |
4.5 / 5 (2) |
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To build brand loyalty, company money better spent on advertisements that go beyond a product's surface-level appeal
(PhysOrg.com) -- All advertising dollars are not created equal, according to marketing research at Kansas State University.
Other Sciences / Economics & Business
Apr 20, 2010 |
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