New research reveals how members of Generation Z perceive online "personal brands" as a crucial tool to gain more advantage in job markets.
Social Sciences
Mar 9, 2023
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(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.
Social Sciences
Oct 3, 2011
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Back in the day, if you liked a brand, you bought and used its products, perhaps mentioning or even recommending to friends and family. Today, the ubiquity of social media means that consumers have so many additional, albeit ...
Economics & Business
Aug 4, 2020
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In Australia, New Zealand and around the world, COVID has turned luxury and semi-luxury hotels into quarantine facilities.
Economics & Business
Jan 14, 2021
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1
Academics from Cardiff and Stanford Universities reviewed current marketing research focused on the consequences of misinformation spread. "Between brand attacks and broader narratives: How direct and indirect misinformation ...
Economics & Business
Dec 7, 2023
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In the classic Filene's Basement sales scenario, eager shoppers would lunge for the pile of sweaters that was disappearing fastest, on the theory that those sweaters must present the most attractive deal. Now researchers ...
Economics & Business
Nov 27, 2017
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