News tagged with brand identity
Branding in a new light
Illuminated and neon signs outside businesses have contributed to brand identity for some years. But researchers are now evaluating how selecting a universal lighting design for stores can also send out branding signals to ...
Aug 16, 2010 |
4 / 5 (4) |
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Tweet for hire: More big businesses hire tweeters
(AP) -- People around the world interact with Alecia Dantico all day. Usually, though, they don't know whether she's young or old, male or female.
Sep 02, 2009 |
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Search results for brand identity
Can consumers 'fit in' yet remain unique?
Most consumers want to fit in while still asserting their individuality—and they balance these conflicting desires when choosing products, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
May 16, 2012 |
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Muslim consumers: How do global brands become 'infidels'?
Among Islamists, certain global brands can be considered threats to Muslim identity, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
May 16, 2012 |
4.5 / 5 (4) |
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Why do consumers dislike corporate brands that get too familiar?
Although it is tempting to use the word "we" to make consumers feel like part of the family, people react negatively when brands overstep their boundaries, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
May 16, 2012 |
2.5 / 5 (2) |
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HP combines printer, PC units in turnaround effort
(AP) -- Hewlett-Packard Co. is combining its printer and PC divisions as it tries to overcome dragging profits, growing competition and the absence of a focused identity.
Mar 21, 2012 |
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Univision, Disney look at English news channel
(AP) -- Univision and Disney are in talks to create a 24-hour news channel for Latinos in English, two sources close to the negotiations said Monday.
Feb 07, 2012 |
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Choice management: Professors say companies should rethink investment options
Trying to make sense of the breadth and complexity of the financial markets can be a Herculean task, one that frustrates even the most seasoned investors. Why, then, do many companies ask their employees to do just that?
Other Sciences / Economics & Business
Jan 25, 2012 |
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NASA Goddard spacecraft cleanroom goes green
When it launches in 2014, NASA's new Magnetospheric Multiscale (MMS) mission will give scientists unprecedented insights into a little-understood physical process at the heart all space weather. This process, ...
Space & Earth / Space Exploration
Jan 14, 2012 |
3 / 5 (4) |
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Experiments explain why almost all multicellular organisms begin life as a single cell
Any multicellular animal, from a blue whale to a human being, poses a special difficulty for the theory of evolution. Most of the cells in its body will die without reproducing, and only a privileged few will ...
Dec 15, 2011 |
4.6 / 5 (11) |
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What's in a name? Homeland Security develops Domain Name System Security Systems Extensions
At the advent of the Internet thirty years ago, the brand new Domain Name System (DNS) (which translated website names like science.com into a network address like 1.2.3.4) was trusted by everyone. Today, ...
Dec 07, 2011 |
5 / 5 (1) |
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Enticing words on bags of potato chips have a lot to say about social class, researchers find
(PhysOrg.com) -- Like politicians who adopt regional accents to appeal to local audiences, the manufacturers of potato chips vary the wording on their bags to convey their products' authenticity in different ...
Dec 01, 2011 |
3.7 / 5 (3) |
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List of search results for brand identity
