Using data from pre- and post-hurricane purchasing of consumer-packaged goods (CPG), new research has found that while consumers may switch brands in the lead-up to a natural disaster, they will likely switch back to their ...
Social Sciences
Sep 13, 2023
0
5
While it may seem like a given that people judge others by the brand of clothes they wear, the cars they drive and electronic gadgets they use, new research suggests that this may not be the case as often as we think.
Economics & Business
Sep 30, 2017
0
7
Women seek a greater variety of products and services when they are ovulating, according to a new study in the Journal of Consumer Research.
Social Sciences
Mar 31, 2015
0
23
A picture of North Korea's Kim Jong-Un with a smartphone has triggered fevered speculation about which brand is favoured by the leader of one of the world's most repressive nations.
Other
Feb 5, 2013
0
0
(Phys.org)—Look at the two photos above—how many differences do you see? If you answered just one, you are correct. One is all marketers need to make you more likely to buy, according to new research by University of ...
Social Sciences
Dec 5, 2012
1
0
Marketers hope to connect between the consumer and the products they represent by creating a strong brand identity. Now a Tel Aviv University researcher is giving marketers a heavenly new angle to consider -- religious faith ...
Social Sciences
Nov 15, 2010
1
0
