A study published in the International Journal of Business Competition and Growth has drawn insights from 621 survey samples to help improve our understanding of what elements of viral videos affect consumer behavior and ...
Social Sciences
Jan 8, 2024
0
5
There's a good reason those Budweiser Clydesdale commercials are viewer favorites—they ooze nostalgia.
Social Sciences
Oct 30, 2023
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1
A common trope in marketing and advertising is to use sex appeal in its many guises to imply that a product or service has some association with sexual pleasure. Research in the Journal for International Business and Entrepreneurship ...
Social Sciences
Oct 12, 2022
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2
It's a case where the investment greatly outweighs the risk.
Economics & Business
Jul 24, 2020
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3
Is six seconds long enough for an advertisement to woo a potential customer? The corporate executives who place short, "bumper ads" on the video-based social media service, Youtube, think so. Now, research published in the ...
Economics & Business
Jul 8, 2020
0
0
Can direct advertising work for leading brands in an emerging market such as India. The question is answered with respect to the marketing of honey in the International Journal of Comparative Management.
Economics & Business
May 21, 2020
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2
Brand activism has become the new marketing tactic of choice, and a brand's stance on societal and political issues can offer a differentiating factor in a fast-paced corporate marketplace.
Economics & Business
Dec 5, 2018
0
2
It's well known that the vast majority of America's largest corporations use social media platforms to boost their brands, especially Twitter, Facebook, and YouTube. But the precise link between consumers, social media, and ...
Economics & Business
Sep 19, 2017
0
21
Sharing photographs on Facebook could damage relationships with friends, family and colleagues, a new study has found.
Social Sciences
Aug 8, 2013
0
1
South Korea's Samsung Electronics said Tuesday it had bought US medical imaging firm NeuroLogica, as it seeks to explore new growth sources by expanding into the health sector.
Business
Jan 29, 2013
1
0
