(AP) A revolutionary discovery is rewriting the history of underwear: Some 600 years ago, women wore bras.
Women shopping for new bras should throw away the tape-measure and focus on how the garment fits, according to new research.
In a long-awaited fusion between hot-blooded hormones and cold-headed engineering, a Japanese lingerie company has produced a bra they claim will only unlock when the wearer is really in love.
A 'Bionic Bra' that automatically tightens in response to breast movement is one step closer to reality with the development of a new prototype.
The fast-growing field of "wearables" - apparel and accessories that contain some sort of connected technology - is forcing chipmakers to find common ground with the fashion world.