"Barbie" might have won the dance-off against "Oppenheimer" at the box office, but a new Robert H. Smith School of Business study may explain why the hot-pink bubble burst well before this Oscar weekend.
Social Sciences
Mar 8, 2024
0
5
The share of Hollywood films with women in the lead role fell last year, new research showed Thursday, despite standout successes like "Barbie."
Social Sciences
Mar 7, 2024
0
5
The way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York. Whether ...
Social Sciences
Feb 20, 2024
0
7
Looking for insights into geopolitics? Eager to learn about foreign policy in the Asia-Pacific region? Don't rely on James Bond films for your education.
Social Sciences
Sep 20, 2023
2
1
When one thinks of movie reviews, one might see them as harbingers of success or failure at the box office. Some researchers have previously found that both positive and negative reviews correlate to box office revenues, ...
Economics & Business
Jun 3, 2023
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116
Films released by streaming services are more racially representative and more likely to have female leads than those that debut in theaters, a study released Thursday showed.
Social Sciences
Mar 30, 2023
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0
A study published in the International Journal of Internet Marketing and Advertising has looked at how online rates affect box office takings with respect to Bollywood movies.
Social Sciences
Sep 1, 2022
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26
A large percentage of the movie business's box office revenue and home viewership was driven by consumers of color in 2021, according to UCLA's latest Hollywood Diversity Report. The report examines the 252 top-performing ...
Social Sciences
Mar 24, 2022
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19
Movie studios can expect to lose up to $130 million per film when their big-time offerings lack authentic diversity in their storytelling, a UCLA report published Oct. 6. concludes. The analysis is based on more than 100 ...
Economics & Business
Oct 6, 2020
0
13
Shares of AT&T slid Wednesday as the wireless and entertainment company reported that its TV customer losses continued in the first quarter.
Business
Apr 24, 2019
0
7
