(PhysOrg.com) -- Using Facebook and Twitter may be good for a company's bottom line, but firms can rake in even bigger profits if they have their own virtual brand community, says a University of Michigan marketing professor.
Google is relaxing a requirement that real names be used on its Plus social network.
(PhysOrg.com) -- When it comes to online word-of-mouth about companies, what is bad, is good. At least, in moderation.
Google was the most-visited Web destination in the United States in 2011, followed by Facebook and Yahoo!, industry tracker Nielsen said Thursday.
You've studied the blogs and the consumer comments online, and you're ready to hit the mall for that special holiday gift. Youre about to make a major investment based on bullet-proof online research -- right? Think ...
Blogs and other forms of social media are ideal tools to further the goals of academic institutions, especially the research, education and extension activities of land-grant universities like Kansas State.
Internet auction giant eBay said Monday it has bought Hunch, an online service which provides users with personalized recommendations for products and services.
Taiwan on Tuesday passed a law which will fine bloggers who make false claims or exaggerate on behalf of products and companies as the number of consumer disputes soars.
A University of Missouri study of recent political blogs indicates politics are getting nastier due to digital media, which are segmenting people into polarized interest groups. The researcher recommends a balanced approach ...