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Microsoft search engine makes steady progress

Bing, Microsoft's new search engine, is making steady if unspectacular progress in its bid to wrest a bigger share of the lucrative US search and advertising market away from Google.

Google refines search results to counter Microsoft

(AP) -- Google Inc. is giving Web surfers a few more ways to refine their search results, signaling its resolve to ward off rival Microsoft Corp.'s aggressive campaign to lure traffic.

Bing ads to warn of online scams

Microsoft on Tuesday began serving up scam warnings with Bing search results for topics such as fixing credit scores or rescue from home foreclosure that are prime material for online cons.

Microsoft's Bing increases US search share

Microsoft's new search engine Bing posted a slight increase in its share of the US search market in August, the third month in a row of modest gains, according to online tracking firm comScore.

Microsoft swaps pictures for text in some searches

(AP) -- Microsoft Corp. is testing a way to display some search results as galleries of moveable images instead of text links, part of its ongoing attempt to differentiate its Bing search engine from Google.

Google users loyal: comScore

The planned Microsoft-Yahoo! online search tie-up has promise but must overcome people's fierce loyalty to market king Google, industry tracker comScore said Friday.

Microsoft sees size as search answer in Yahoo deal

(AP) -- Microsoft is hoping that a long-term partnership with rival Yahoo will give it the size and insight it needs to bring in more traffic, more advertisers and ultimately more revenue.

Review: Yahoo's shift to Bing could be risky bet

(AP) -- Is Microsoft's Bing really a better search engine? Since it debuted last month, it has earned praise for the smart way it presents results and how it lets users preview Web sites without clicking through to them.

Microsoft going after Google's home turf

Microsoft, by entering into a partnership with Yahoo!, is seeking to do battle with Google on its home turf and in one of the few arenas it has failed to conquer -- the Web.

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