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News tagged with billboards

Photoshopped Images Could Carry Warnings in France

(PhysOrg.com) -- A law has been proposed in France that would see digitally enhanced images carry a warning to viewers that the image has been retouched to change the physical appearance of a person. The proposed ...

Technology / Other

created Sep 28, 2009 | popularity 4.6 / 5 (19) | comments 16 weblog

Tokyo trials digital billboards that scan passers-by

Digital advertising billboards being trialled in Japan are fitted with cameras that read the gender and age group of people looking at them to tailor their commercial messages.

Technology / Hi Tech & Innovation

created Jul 15, 2010 | popularity 3 / 5 (1) | comments 6

LED lights build communication network

(PhysOrg.com) -- Imagine a world where bright, energy-sipping, cheap, durable LEDs light the world. A world where if you have enough light to see, you are connected. The University of California, Riverside ...

Technology / Engineering

created Aug 04, 2009 | popularity 4.3 / 5 (9) | comments 2

Judge blocks most of SF cellphone warning law

(AP) -- A federal judge on Thursday struck down most of a San Francisco ordinance that requires retailers to warn customers about cellphone radiation and its health effects.

Technology / Telecom

created Oct 28, 2011 | popularity not rated yet | comments 0

Power-slurping signs

Every eight seconds, the message changed. Drivers whizzing by on I-95 in Northeast Philadelphia might have seen an ad for American Idol, which then flashed to ones for a Sixers game, a Target sale, 95.7 Ben-FM, and a Lenovo ...

Technology / Energy & Green Tech

created Apr 26, 2011 | popularity 1 / 5 (1) | comments 5

Spotify opens up to app developers

Spotify announced Wednesday that outside developers can create applications for the popular online music service and unveiled partnerships with Rolling Stone, SongKick, TuneWiki and others.

Technology / Internet

created Nov 30, 2011 | popularity not rated yet | comments 0

New LED lights have a bright future for communication

Imagine a world where bright, energy sipping, cheap, durable LEDs light the world. A world where if you have enough light to see, you are connected.

Technology / Engineering

created Aug 12, 2009 | popularity 5 / 5 (4) | comments 4

Travel book goes mobile with scannable QR code

(AP) -- Many travelers still rely on comprehensive printed guidebooks for tourism information. But travelers are also increasingly using mobile technology to plan a trip or find their way around.

Technology / Hi Tech & Innovation

created Oct 27, 2009 | popularity not rated yet | comments 0

More U.S. communities banning 'television on a stick'

As the United States cracks down on texting while driving, more than a dozen cities around the nation have banned what some consider a growing external driving distraction: digital billboards.

Technology / Other

created Mar 28, 2010 | popularity 4.7 / 5 (3) | comments 4

Google woos IT managers with old-tech billboards

Google on Monday resorted to old-time outdoor billboards in its quest to convince business IT managers to use software applications that the Internet titan offers as services online.

Technology / Internet

created Aug 03, 2009 | popularity not rated yet | comments 0

Billboard

A billboard (also called a "hoarding" in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.

For more information about Billboard, read the full article at Wikipedia.
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