Online brand advocacy and Gen Z consumer behavior

Understanding the dynamics of online brand advocacy is increasingly important in today's digital landscape, particularly for businesses targeting Generation Z (Gen Z) consumers. A study in the International Journal of Internet ...

Unraveling the genetic and environmental influences on trust

Trust, a cornerstone of human interaction, has a significant genetic component, with around 33% of the variation between individuals attributed to our genes, according to new Australian research using data from twins and ...

NASA solar sail technology passes crucial deployment test

In his youth, NASA technologist Les Johnson was riveted by the 1974 novel "The Mote in God's Eye," by Jerry Pournelle and Larry Niven, in which an alien spacecraft propelled by solar sails visits humanity. Today, Johnson ...

Cost analysis of using cover crops in citrus production

The citrus industry in Florida, a historic hub for citrus (Citrus sp.) production, has been grappling with the devastating effects of Huanglongbing (HLB), also known as citrus greening disease (Candidatus Liberibacter asiaticus). ...

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