Online brand advocacy and Gen Z consumer behavior

Understanding the dynamics of online brand advocacy is increasingly important in today's digital landscape, particularly for businesses targeting Generation Z (Gen Z) consumers. A study in the International Journal of Internet ...

Unraveling the genetic and environmental influences on trust

Trust, a cornerstone of human interaction, has a significant genetic component, with around 33% of the variation between individuals attributed to our genes, according to new Australian research using data from twins and ...

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