Hard-wired for chocolate and hybrid cars? How genetics affect consumer choice
Clues to consumer behavior may be lurking our genes, according to a new study in the Journal of Consumer Research.
Clues to consumer behavior may be lurking our genes, according to a new study in the Journal of Consumer Research.
Other
Sep 20, 2010
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A new study from North Carolina State University shows that genetics play a key factor in whether someone is willing to take a survey.
Social Sciences
Aug 30, 2010
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How do female whale sharks meet their perfect mates and go on to produce offspring? While little is known about the reproductive behavior of these ocean-roaming giants, a newly published analysis led by University of Illinois ...
Plants & Animals
Aug 24, 2010
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(PhysOrg.com) -- Scientists studying tropical guppies have discovered that the less colorful and attractive males have better quality sperm, while the attractive fish invest in their appearance at the expense of sperm quality.
For the first time, biologists have directly shown how spontaneous mutation of a small RNA (sRNA) regulatory molecule can provide an evolutionary advantage. Reporting in this week's Science, Indiana University Bloomington ...
Cell & Microbiology
May 20, 2010
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They are both nest-building social insects, but paper wasps and honey bees organize their colonies in very different ways. In a new study, researchers report that despite their differences, these insects rely on the same ...
Plants & Animals
Apr 27, 2010
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Researchers at the Yerkes National Primate Research Center, Emory University, have successfully generated the first transgenic prairie voles, an important step toward unlocking the genetic secrets of pair bonding. The future ...
Biotechnology
Dec 1, 2009
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(PhysOrg.com) -- Socially learned behavior and belief are much better candidates than genetics to explain the self-sacrificing behavior we see among strangers in societies, from soldiers to blood donors to those who contribute ...
Social Sciences
Oct 12, 2009
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(PhysOrg.com) -- Cheaters may prosper in the short term, but over time they seem doomed to fail, at least in the microscopic world of amoebas where natural selection favors the noble.
Evolution
Oct 1, 2009
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The public and scientists have helped create the first 150,000 species pages in the Encyclopedia of Life (EOL), the global online project to create a page for each of the 1.8 million known species on the planet.
Plants & Animals
Aug 25, 2009
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