News tagged with behavioral basis
Hard-wired for chocolate and hybrid cars? How genetics affect consumer choice
Clues to consumer behavior may be lurking our genes, according to a new study in the Journal of Consumer Research.
Sep 20, 2010 |
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Gene knockout makes female mice masculine
The mammalian fucose mutarotase enzyme is known to be involved in incorporating the sugar fucose into protein. Female mice that lack the fucose mutarotase (FucM) gene refuse to let males mount them, and will attempt copulation ...
Jul 08, 2010 |
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PTSD: The serotonin system influences vulnerability and treatment
There is a great deal of interest in factors that contribute to the vulnerability to developing post-traumatic stress disorder, or PTSD. One factor that appears to contribute to the heritable vulnerability to PTSD is a variation ...
Medicine & Health / Psychology & Psychiatry
Jun 17, 2010 |
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Unattractive guppies have better sperm
(PhysOrg.com) -- Scientists studying tropical guppies have discovered that the less colorful and attractive males have better quality sperm, while the attractive fish invest in their appearance at the expense ...
Jun 07, 2010 |
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Why humans believe that better things come to those who wait
New research reveals a brain circuit that seems to underlie the ability of humans to resist instant gratification and delay reward for months, or even years, in order to earn a better payoff. The study, published by Cell ...
Medicine & Health / Neuroscience
Apr 14, 2010 |
4 / 5 (7) |
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Rumbaugh's theory links positions of Wilson, Skinner
When Dr. Paul Naour was looking for a conclusion to his book detailing a previously unknown 1987 tape recording of a conversation regarding human behavior between theorists E.O. Wilson and B.F. Skinner, he found it at Great ...
May 01, 2009 |
4.4 / 5 (5) |
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Hybrids gather dust at AutoNation dealerships
AutoNation CEO Mike Jackson has a problem: There are way too many Toyota Prius hybrids sitting on his car lots across America.
Mar 06, 2009 |
4.5 / 5 (8) |
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