News tagged with behavioral advertising
Shopping online, privacy, data protection and third-party tracking
In the wake of yet another e-commerce data breach in which the names and email addresses of millions of online shoppers and credit card users have been accessed illegally, researchers in the US suggest that privacy discussions, ...
Apr 06, 2011 |
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More online searches for TV advertisers with viewer multi-tasking
Browsing the Internet while watching TV is a great way to kill time during commercial breaks, but are advertisers losing out if consumers surf while the commercials roll?
Other Sciences / Economics & Business
Dec 13, 2010 |
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Profiling based on mobile, online behavior: A privacy issue
It's illegal for businesses and law enforcement to profile a person based on their race, gender, or ethnicity, yet millions of Americans are being profiled every day based on their online consumer behavior and demographics.
Dec 06, 2010 |
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Record quarter for US online advertising revenue: IAB
US online advertising revenue was up 17 percent in the third quarter of the year to a record 6.4 billion dollars, the Interactive Advertising Bureau and PricewaterhouseCoopers reported.
Nov 18, 2010 |
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Most Americans dislike behavioral advertising: survey
Privacy advocates have long criticized behavioral advertising and a new survey suggests that contrary to the claims of marketers, most Americans don't like it either.
Sep 30, 2009 |
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Facebook, Nielsen team up to measure ad performance
Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network.
Sep 22, 2009 |
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