Related topics: older adults · medicare · health

Storytime marketing to millennials

Storytelling is an ancient human trait. We were perhaps making manifest our imaginings even before we had the spoken word. In the modern world, stories are as important to us as they ever were and are crucial to many human ...

Consumer values, brand expectations change in 2020

Today's consumers are more attuned to brands' values and willing to pay a premium to support companies that share their values, according to new research from the Bauer Leadership Center at Washington University in St. Louis ...

Young Americans favor reforms, says national poll

The time has come for reform on how the United States deals with the electoral process, the environment and social justice, according to a new national poll released today by the UMass Lowell Center for Public Opinion that ...

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