What makes TV ads most likable? UC Davis marketing professor Prasad Naik says those that tell a story and don't make you think.
Social Sciences
Feb 4, 2019
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3
A sonic boom and a thunderclap may seem like different phenomena, but their behavior is the same, according to SDState Physics Instructor W. Robert Matson. This is one of the ways he explains shock waves in "Sonic Thunder," ...
General Physics
Dec 19, 2018
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3
It's no secret that Hollywood has a dismal record of hiring non-white actors for prominent roles. In the past 25 years, just 11 percent of non-white actors have been nominated for Academy Awards, according to Time magazine. ...
Social Sciences
Dec 7, 2018
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3
A Purdue University doctoral candidate is developing an advertisement and audience analysis system that will enable advertisers to track specific commercials' outreach and audience ratings by analyzing short video clips and ...
Internet
Nov 28, 2018
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8
Glamour, the fashion and beauty magazine popular with young women, is ditching its monthly print editions and embracing the online revolution, its chief editor and publishers Conde Nast announced Tuesday.
Business
Nov 20, 2018
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3
Both sexes of a songbird called the blue-capped cordon-bleu intensify courtship performances that involve singing and dancing in the presence of an audience, especially if it is a member of the opposite sex, an international ...
Plants & Animals
Oct 3, 2018
1
124
Forget wild and chaotic behaviour, heavy metal music culture is inclusive and governed by etiquette and codes of conduct, according to new UCL research.
Social Sciences
Sep 21, 2018
3
253
If you like independent, art-house films or other specialised movies, you may have heard of the Romanian comedy-drama Sieranevada, which was released in 2016. The film was formally premiered as part of the main competition ...
Business
Aug 16, 2018
0
7
Recently an article was published in the International Journal of Digital Television, which examined the changing relationship between traditional TV providers and their audiences. Senior Research Fellow Ulrike Rohn (Tallinn ...
Economics & Business
Aug 14, 2018
0
1
Research shows public pressure pushes democratically elected leaders to be more aggressive in international conflicts than their autocratic counterparts but finds some exceptions. What kind of political leader is most likely ...
Social Sciences
Jul 19, 2018
1
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