It's not just another iPhone launch. This time, Apple is pushing not only a new device, but what it says is a new relationship with its customers.
Apple aims to have an electric car on the road some time in the year 2019, according to a report on Monday in the Wall Street Journal.
The new Apple TV unveiled this week has the potential to do for television what iPhone did to mobile phones, while claiming a starring role in home entertainment.
Google's answer to the Apple Pay mobile-payment service is debuting in the U.S., marking a do-over by the company behind the world's most-used operating system for smartphones.
Don't let looks deceive you. The new iPhones look the same as last year's models on the outside. But changes on the inside matter, from camera improvements to new sensors that enable quicker access to tasks.
Apple on Wednesday unveiled a new streaming television device with voice search, touchscreen remote control and an app store in a challenge to Google, Amazon, and video game console titans.
Apple on Wednesday unveiled its iPad Pro, saying the large-screen tablet has the power and capabilities to replace a laptop computer.
Apple is expected to unveil updated iPhones Wednesday along with an Apple TV revamp that may signal a push into online television streaming dominated by Netflix.
Smartwatches, intelligent homes and drones that follow users wherever they go are on show at Berlin's mega consumer electronics fair, which opened its doors to the public on Friday.