Consumers experiencing relationship problems are more likely to prefer aesthetic experiences that reflect their negative mood, according to a new study in the Journal of Consumer Research.
May 14, 2013
4 / 5 (2)
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Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...
May 09, 2013
1 / 5 (2)
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People have always yearned to see into the future, to peek around the corner and make sense of what's going on, according to author and mathematician David Orrell. But predicting the future is difficult. ...
Apr 26, 2013
3.9 / 5 (11)
4
