News tagged with aesthetics

Why we love it or hate it: The 3 E's

Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...

dateMay 09, 2013 in Social Sciences
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Embracing the art of science

Creativity is essential part for both art and scientific investigation. Two Tel Aviv University researchers recently embraced this truth to give birth to a new artwork based on their genetics research—and now it's won a ...

dateDec 05, 2012 in Other
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