A lengthy investigation into whether Google has been abusing its dominance of Internet search to stifle competition in India is moving into its next phase.
Twitter rolled out a new marketing platform Thursday that could enable advertisers to reach more than 700 million people on and off the social media service in a simpler and more effective way.
Video blogs must make clear when their content is advertising, Britain's ad standards body announced as it released new guidance for vloggers on Wednesday.
Shock advertising has become obsolete and marketers need to implement alternative ways of "breaking through the clutter", according to Wits research.
Advertising giant M&C Saatchi is currently testing advertising billboards with hidden Microsoft Kinect cameras that read viewers' emotions and react according to whether a person's facial expression is happy, sad or neutral.
Chinese Internet giant Tencent saw its net profit surge by 25 percent in the second quarter buoyed by growth in online advertising revenue and its popular messaging service WeChat, the company said Wednesday.
Advertising is something impossible to avoid. Outdoor advertising is one way of approaching the public, and it has two main categories: the 'classic' paper and glue based, and the 'modern' based on digital technology. Both ...