Browser wars flare in mobile space
The browser wars are heating up again, but this time the fight is for dominance of the mobile Internet.
The browser wars are heating up again, but this time the fight is for dominance of the mobile Internet.
Software
May 27, 2012
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Google is the undisputed king when it comes to raking in advertising dollars on the Internet, but Apple wants the crown when it comes to ads on mobile devices.
Business
Apr 10, 2010
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(Phys.org)—Google has announced (on its DoubleClick search site) the development of a new API that allows advertisers to combine online and offline information on users/customers resulting in more sophisticated online targeted ...
Digital advertising billboards being trialled in Japan are fitted with cameras that read the gender and age group of people looking at them to tailor their commercial messages.
Hi Tech & Innovation
Jul 15, 2010
6
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If you've ever found it hard to concentrate on one thing without stopping to check your emails or post to social media, you're not alone. The average human attention span – how long we can concentrate effectively on a single ...
Other
May 28, 2015
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YouTube said Wednesday that 48 hours of video are being uploaded to the video-sharing site every minute, up from 35 hours per minute at the end of last year.
Internet
May 25, 2011
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(Phys.org) —Advertising models could in the future expand from clicks to pupil dilations. Google's patent for a Gaze Tracking System became public last week. Originally filed in May 2011, the patent presents an idea for ...
Professor Neil Thurman and Dr. Bartosz Wilczek research at LMU's Institute of Communication Studies and Media Research. Their work focuses on changes in news production and consumption due to the internet and artificial intelligence.
Economics & Business
Jul 7, 2023
2
13
(PhysOrg.com) -- A law has been proposed in France that would see digitally enhanced images carry a warning to viewers that the image has been retouched to change the physical appearance of a person. The proposed statement ...
Google on Tuesday switched on a new program that will dramatically improve the accuracy of its speech recognition service, which allows people to use verbal commands to search the Internet, send an e-mail or post a Facebook ...
Internet
Dec 14, 2010
12
0
Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.[citation needed]
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed]
Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently utilizes psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
This text uses material from Wikipedia, licensed under CC BY-SA