A common trope in marketing and advertising is to use sex appeal in its many guises to imply that a product or service has some association with sexual pleasure. Research in the Journal for International Business and Entrepreneurship ...
Social Sciences
Oct 12, 2022
0
2
Researchers from Bocconi University, Singapore Management University, and INSEAD published a new article in the Journal of Marketing that shows that disclosure of advertising spending significantly lowers investor and analyst ...
Economics & Business
Sep 20, 2022
0
11
Food advertisements are on social media are pervasive, but research has not yet comprehensively documented the effects of these ads on adolescents and young adults. A new study by researchers at Penn State and Dartmouth College ...
Social Sciences
Aug 31, 2022
0
17
The world's largest multinational tobacco companies are advertising cigarettes to kids near playgrounds and schools in 42 majority low- and middle-income countries. That's the key finding of our recently published paper.
Social Sciences
Aug 11, 2022
0
2
Researchers from ESCP Business School and University of Cologne published a new paper in the Journal of Marketing that investigates the role of TV ad content in driving or mitigating viewers' zapping behavior.
Social Sciences
Jul 14, 2022
0
2
As part of the European project Moving Marketplaces, the postdoctoral researcher Maria Lindmäe, a member of the Culture and Socio-Ecological Dynamics Research Group (CaSEs) of the Universitat Pompeu Fabra—Barcelona (UPF) ...
Social Sciences
Jun 15, 2022
0
6
There is no reasonable disagreement that humanity needs to reduce greenhouse gas emissions. People might argue over how large a reduction is necessary or about the best ways to achieve it, but almost everyone agrees it has ...
Environment
May 30, 2022
2
28
An international team of researchers finds that the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft ...
Economics & Business
May 9, 2022
0
6
The start of this year has been the driest in California's history. With the severe drought now in a third year, the state faces depleted reservoirs, a meager snowpack in the Sierra Nevada and a worsening water shortage on ...
Environment
Mar 12, 2022
0
69
A new report by researchers at The Australian National University (ANU) shows the number of available research jobs plummeted during the initial stages of the COVID-19 pandemic.
Economics & Business
Feb 23, 2022
0
2
