A lengthy investigation into whether Google has been abusing its dominance of Internet search to stifle competition in India is moving into its next phase.
Twitter rolled out a new marketing platform Thursday that could enable advertisers to reach more than 700 million people on and off the social media service in a simpler and more effective way.
Video blogs must make clear when their content is advertising, Britain's ad standards body announced as it released new guidance for vloggers on Wednesday.
Shock advertising has become obsolete and marketers need to implement alternative ways of "breaking through the clutter", according to Wits research.
Ever opened a webpage to see an advertisement that's pertinent to your recent search history? Perhaps you've recently browsed online for a new car, and opened a webpage to see an ad for that specific make and model.
The online ad that led you to your new favorite pair of shoes might seem innocuous, but according to University of Virginia Associate Professor of Economics and Computer Science Denis Nekipelov, the algorithms behind such ...
Advertising giant M&C Saatchi is currently testing advertising billboards with hidden Microsoft Kinect cameras that read viewers' emotions and react according to whether a person's facial expression is happy, sad or neutral.
Television isn't the only way commercials will get airtime this year.
The successor to the 20-year-old European data protection directive has inched closer to becoming law, having been approved by the Council of Ministers, which represents each of the 28 EU member states. This has led to howls ...