News tagged with advertising

Can 30-second ads save newspapers?

(Phys.org) —A researcher from Murdoch University's Audience Labs suggests economically pinched news outlets should take advantage of positive attitudes to online TV ads as a better way to balance the books.

dateJun 10, 2013 in Economics & Business
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Washington Post unveils paywall plans

The Washington Post said Wednesday it would start a metered paywall beginning on June 12, offering digital subscription packages at between $9.99 and $14.99 per month.

dateJun 05, 2013 in Internet
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World newspapers mull paywalls for survival

Global newspaper chiefs have some rare good news to share after years of slumping print sales and advertising revenues—readers appear increasingly willing to pay for online news.

dateJun 03, 2013 in Business
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Online advertising in US rises 16 pct in 1Q

New figures show Internet advertising in the U.S. is still growing at a robust clip as marketers pursue the growing online audience and data analysis helps to target their pitches at people most likely to buy their products ...

dateJun 03, 2013 in Business
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Germany's top-selling tabloid to introduce paywall

Europe's top-selling newspaper said Monday it will introduce a paywall for part of its online offerings starting next month. Main news stories will remain free of charge online, but a subscription will be ...

dateMay 27, 2013 in Internet
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Google's recipe for excitement

Even though its ubiquitous Internet search engine practically mints money, Google Inc. was widely seen as a company whose best days were behind it. It was written off as the next Microsoft Corp. - a staid ...

dateMay 15, 2013 in Business
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Huffington Post to launch German edition

The Huffington Post is expanding further with a German language edition, putting new pressure on media companies in Europe's largest economy as they struggle with newspaper closures and try to introduce online pay walls.

dateApr 29, 2013 in Internet
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