News tagged with advertising

Predicting collective online behavior

A new study shows that small websites, in terms of daily user flux based on number of clicks, have a disproportionally high impact when it comes to traffic generation and influence compared to larger websites. These findings, ...

Jun 14, 2013
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Can 30-second ads save newspapers?

(Phys.org) —A researcher from Murdoch University's Audience Labs suggests economically pinched news outlets should take advantage of positive attitudes to online TV ads as a better way to balance the books.

Jun 10, 2013
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Washington Post unveils paywall plans

The Washington Post said Wednesday it would start a metered paywall beginning on June 12, offering digital subscription packages at between $9.99 and $14.99 per month.

Jun 05, 2013
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World newspapers mull paywalls for survival

Global newspaper chiefs have some rare good news to share after years of slumping print sales and advertising revenues—readers appear increasingly willing to pay for online news.

Jun 03, 2013
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Online advertising in US rises 16 pct in 1Q

New figures show Internet advertising in the U.S. is still growing at a robust clip as marketers pursue the growing online audience and data analysis helps to target their pitches at people most likely to buy their products ...

Jun 03, 2013
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Germany's top-selling tabloid to introduce paywall

Europe's top-selling newspaper said Monday it will introduce a paywall for part of its online offerings starting next month. Main news stories will remain free of charge online, but a subscription will be ...

May 27, 2013
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Google's recipe for excitement

Even though its ubiquitous Internet search engine practically mints money, Google Inc. was widely seen as a company whose best days were behind it. It was written off as the next Microsoft Corp. - a staid ...

May 15, 2013
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