From a very young age, children are targeted with advertising messages that emphasize fun and happiness, especially for food products and toys. But what happens to these beliefs once the child is grown? According to a new ...
Two privacy activist groups asked US regulators Thursday to put on hold the Facebook acquisition of messaging service WhatsApp to ensure against misuse of user data.
Less than two years ago, disillusioned investors were fleeing Facebook Inc. stock, worried the company would never figure out how to make the leap to mobile devices from personal computers, let alone make money on them.
You are strolling past a cafe when a discount coupon flashes up on your smartphone, tempting you to go inside and purchase a drink.
Fashion magazines come pre-loaded with scratch-and-sniff panels for perfume and aftershave, but what about advertisements for foods like chocolate chip cookies and fresh-baked bread? According to a new study in the Journal ...
The Vietnamese developer behind the smash-hit free game Flappy Bird has pulled his creation from online stores after announcing that its runaway success had ruined his "simple life".
News Corp., the publishing company controlled by Rupert Murdoch, reported second-quarter earnings that exceeded Wall Street forecasts while revenue declined as expected, reflecting slower advertising sales.
The decade-long adventure since the founding of Facebook has been an "amazing journey," but the best is still to come, Mark Zuckerberg said.
Technology is under development to enable advertisers to target products not just at a broad group of people that might be watching a certain type of programme but at specific households and even individuals.
Facebook shares jumped to record highs Thursday, buoyed by news of stronger-than-expected profits and sizzling gains in mobile advertising revenue.