Different units can be used to describe product features, but what may seem a rather arbitrary choice may have profound consequences for consumer product evaluations, according to a new study in the Journal of Consumer Re ...
Nov 13, 2012
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(AP)—When Google announced plans to fund some 100 new channels of original programming on YouTube, many expected a transformation in television.
Nov 12, 2012
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(AP)—A group of lawmakers say data-mining companies that collect and sell personal information about consumers should make their operations more transparent.
Nov 08, 2012
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Google said on Tuesday it was open to the idea of appointing a mediator to help end its bitter row with French news media sites that want to make the US Internet giant pay to display links to their content.
Nov 06, 2012
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A Paris appeals court has rejected a request by Internet search giant Google to invalidate the search and seizure of documents by French tax authorities, according to a copy of the decision obtained by AFP ...
Nov 02, 2012
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Sometimes it's not the size of the storm, it's where it hits. As Hurricane Sandy raged through one of the country's most densely populated regions, it created a surge in online traffic Monday as people sought weather-related ...
Oct 30, 2012
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Google's executive chairman Eric Schmidt will meet with French President Francois Hollande on Monday as the Internet giant wrangles with Paris over a bill that would force search engines to pay for content, ...
Oct 27, 2012
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With the presidential election in the home stretch, voters in battleground states are being subjected to seemingly unending streams of ads. The video barrage is costing the two parties hundreds of millions of dollars—money ...
Oct 26, 2012
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The New York Times Co. on Thursday announced a modest profit in a quarter in which digital subscriptions rose but revenues fell, including from online and print advertising.
Oct 25, 2012
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Televised political advertising takes up a large portion of campaigns budgets. Much of it is spent on negative political ads. But do these negative ads work? A new study by Juliana Fernandes, assistant professor of strategic ...
Oct 24, 2012
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(AP)—Yahoo ushered in Marissa Mayer as its new CEO with a third-quarter earnings report that topped analyst estimates.
Oct 22, 2012
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Canada's national daily, The Globe and Mail, on Monday began charging readers a Can$20 monthly subscription to access news on its website.
Oct 22, 2012
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Consumers are more likely to remember an ad they've seen repeatedly if one element in the ad changes location from one exposure to the next, according to a new study in the Journal of Consumer Research.
Oct 22, 2012
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(AP)—Yahoo Inc. said it will close its South Korean web portal and an Internet advertising business, cutting its losses in a market where it has struggled for over a decade.
Oct 19, 2012
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Microsoft Corp.'s net income fell 22 percent in the latest quarter as it deferred revenue from the sale of its upcoming Windows 8 operating system to PC makers—and as PC sales in general took a dive.
Oct 18, 2012
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