News tagged with advertising

Analysis: Yahoo needs more than eyeballs to grow

Yahoo Inc. may have reclaimed the top spot in the Web traffic rankings, but experts say the Web portal has a long way to go before it's demonstrated that the huge changes made by CEO Marissa Mayer are turning the business ...

dateSep 02, 2013 in Business
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AOL tunes into video ads with Adap.tv buy

US Internet pioneer AOL announced Wednesday that it is buying online video advertising platform Adap.tv in a $405 million deal spotlighting the lucrative potential of the market.

dateAug 08, 2013 in Business
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US spent $630,000 to 'buy' Facebook fans

The US State Department was Wednesday under fire for spending $630,000 over two years to win millions of "likes" on its Facebook pages at a time of severe government austerity measures.

dateJul 03, 2013 in Internet
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Twitter tunes ad targeting system

Twitter on Wednesday said it will begin letting businesses target marketing messages to people who have shown interests in what they have to offer.

dateJul 03, 2013 in Internet
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