News tagged with advertising

Analysis: Yahoo needs more than eyeballs to grow

Yahoo Inc. may have reclaimed the top spot in the Web traffic rankings, but experts say the Web portal has a long way to go before it's demonstrated that the huge changes made by CEO Marissa Mayer are turning the business ...

Sep 02, 2013
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AOL tunes into video ads with Adap.tv buy

US Internet pioneer AOL announced Wednesday that it is buying online video advertising platform Adap.tv in a $405 million deal spotlighting the lucrative potential of the market.

Aug 08, 2013
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