Have you had the experience of looking at some product online and then seeing ads for it all over your social media feed? Far from coincidence, these instances of eerily accurate advertising provide glimpses into the behind-the-scenes ...
Social Sciences
Jan 13, 2022
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11
Both Democrats and Republicans in US elections are more likely to be emotionally moved or angered by political advertising produced by the party to which they identify. This suggests that most ads today do little to sway ...
Social Sciences
Jan 12, 2022
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21
Major brands risk losing wealth and power if they rely on old fashioned ideas in their advertising, thanks to the 'woke' generation calling them out.
Social Sciences
Nov 24, 2021
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6
A new report has exposed how children and young people are vulnerable to the growing popularity of gambling adverts on social media, prompting calls from leading experts for much tighter regulations.
Social Sciences
Oct 26, 2021
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6
Internet health scams have increased in recent years, often spread through social media and causing untold harm, according to a new book by UBC nursing professor, Dr. Bernie Garrett.
Social Sciences
Jul 29, 2021
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49
Five years since the Brexit vote and three since the Cambridge Analytica scandal, we're now familiar with the role that targeted political advertising can play in fomenting polarization. It was revealed in 2018 that Cambridge ...
Social Sciences
Jul 14, 2021
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3
Researchers from University of Adelaide published a new paper in the Journal of Marketing that examines how advertising can increase the informativeness of a firm's stock price by reducing its stock price synchronicity.
Economics & Business
Jun 14, 2021
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2
The sexist alpha male of the 1960s advertising world as depicted in Mad Men is still alive and well and prowling the offices of today's creatives, a new study shows.
Social Sciences
Apr 19, 2021
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11
As you scroll through Amazon looking for the perfect product, or flip through titles on Netflix searching for a movie to fit your mood, auto-generated recommendations can help you find exactly what you're looking for among ...
Economics & Business
Mar 4, 2021
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10
Not all of the 100 million U.S. viewers who tune in Sunday to the 55th Super Bowl will focus solely on the game. Some will watch for the commercials, a Super Bowl of their own in creativity, celebrity cameos and expense.
Economics & Business
Feb 2, 2021
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2
