News tagged with advertising

News Corp fiscal 2Q earns top expectations

News Corp., the publishing company controlled by Rupert Murdoch, reported second-quarter earnings that exceeded Wall Street forecasts while revenue declined as expected, reflecting slower advertising sales.

dateFeb 06, 2014 in Business
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Advertisers look with empathy into your front room

Technology is under development to enable advertisers to target products not just at a broad group of people that might be watching a certain type of programme but at specific households and even individuals.

dateFeb 03, 2014 in Internet
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Yahoo chief operating officer out

Yahoo chief operating officer Henrique de Castro is walking away with a stock award of $20 million as the company struggles to boost revenues, regulatory filings showed.

dateJan 15, 2014 in Business
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US mobile ad spending to soar, says eMarketer

Research firm eMarketer expects spending on mobile advertisements to hit nearly $9.6 billion in the U.S. this year, up from $4.4 billion in 2012 and from less than $1.6 billion in 2011 as Facebook and Google barrel ahead.

dateDec 19, 2013 in Business
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Facebook testing video advertisements (Update 2)

Investors are giving a thumbs-up to the idea of Facebook making hundreds of millions in new revenue from video advertisements, but some users argue that the social network is already too cluttered and has become more about ...

dateDec 17, 2013 in Internet
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