Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads—those tiny banner ads that pop up in your smartphone's ...
As the Doctor in Sociology of the UPV/EHU-University of the Basque Country Laura Bilbao-Gómez admits, it was a bus shelter that prompted her to do her thesis on the image of the woman's body in advertising and its interaction ...
Facebook on Wednesday announced a deal to buy online video advertising technology company LiveRail.
So, Facebook has been in the dock after publishing details of a supposedly sinister experiment it oversaw several years ago. It involved monitoring the moods of around 700,000 users based on their posts. The research also ...
If you use Facebook, the specific ads you see have been based mostly on what you do on Facebook—your profile information, status updates, likes and interests.
Facebook said Thursday it would begin allowing users more information about the ads delivered to them, and to block marketing messages they don't want to see.
Singapore Telecom, Southeast Asia's biggest telecom firm by revenue, said Wednesday it will buy two mobile advertising companies for a total of $385 million to further boost its digital business.
Movie and music piracy thrives online in part because crafty website operators receive advertising dollars from major companies like Comcast, Ford and McDonald's.
Facebook wants to increase its advertising and get more clicks on all kinds of ads. It believes tapping into the lucrative small business market will help it achieve those goals.
Twitter shares sank Tuesday to their lowest levels since the company's market debut after the popular messaging platform reported a jump in revenues but disappointing growth in users.