Technology is under development to enable advertisers to target products not just at a broad group of people that might be watching a certain type of programme but at specific households and even individuals.
Facebook shares jumped to record highs Thursday, buoyed by news of stronger-than-expected profits and sizzling gains in mobile advertising revenue.
Yahoo reported on Tuesday that its quarterly profit jumped at the end of last year, but revenues sank in a troubling sign for the struggling Internet pioneer.
Facebook says it is testing out its own ad network that would deliver advertisements to mobile applications outside of its own.
Yahoo chief operating officer Henrique de Castro is walking away with a stock award of $20 million as the company struggles to boost revenues, regulatory filings showed.
There is a ray of hope for magazines that do it right.
Google has been caught afoul of Canadian law by displaying web ads linked to a person's health history, Canada's interim privacy commissioner says.
The United States Supreme Court will decide whether a startup company can offer live television broadcasts over the Internet without paying fees to broadcasters.
Italy's parliament approved a controversial law on Friday forcing tech giants like Google to sell advertising online only through Italian intermediaries, provoking anger from digital economy experts.
Research firm eMarketer expects spending on mobile advertisements to hit nearly $9.6 billion in the U.S. this year, up from $4.4 billion in 2012 and from less than $1.6 billion in 2011 as Facebook and Google barrel ahead.