News tagged with advertising

Harder and harder to measure TV viewership (Update)

Every Tuesday, the Nielsen company publishes a popularity ranking of broadcast television programs that has served as the industry's report card dating back to when most people had only three networks to ...

Feb 25, 2013
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Twitter makes ad campaigns easier

Twitter on Wednesday made it easier to run ad campaigns using tweeted messages in a move that promised to ramp up the company's money-making potential and prospects for a stock market debut.

Feb 20, 2013
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Google boosts mobile ad campaigns

Google began letting businesses target mobile ads based on how close smartphone users might be to shops or what they might be craving at certain times of day.

Feb 07, 2013
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Live action: Twitter grabs Super Bowl spotlight

Beyonce's splashy show, a freak power outage, and —oh, yeah— a captivating game of football combined to generate a record 24.1 million posts on Twitter during Sunday night's Super Bowl.

Feb 04, 2013
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Newsweek company renames as 'NewsBeast'

The operator of the erstwhile news magazine Newsweek, which became a solely digital publication last year after 80 years in print, officially became "NewsBeast" on Friday, its parent company said.

Feb 02, 2013
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Google to set up $82M fund for French publishers

Google will help French news organizations increase their online advertising revenue and also set up a €60 million ($82 million) fund to finance digital publishing innovation, settling a dispute over whether the Internet ...

Feb 01, 2013
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