In the fast-changing world of mobile advertising, staples like banner ads, pop-ups and ads disguised as news stories aren't cutting it anymore.
By 2017, total advertising spending is expected to approach $136 billion, placing more pressure on management to demonstrate its impact on sales and stock prices. It's the age-old question of advertising effectiveness.
The appearance of online editorial content and native, or paid, advertising is blurred in the minds of consumers, according to a research study from the University of Georgia Grady College of Journalism and Mass Communication.
Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...
A persistent question has dogged Yahoo Inc. for many years now: Can the beleaguered company turn itself around?
A stunning 100 million people use Snapchat every day, and advertisers are demanding more access to them.
Blurred boundaries between advertising and public relations professions due to new roles in social media raise the question of whether educators can adequately prepare their students for a career in those growing fields, ...
The empire has not yet figured out how to strike back. The major legacy television companies are struggling to find the formula to stem the loss of customers to Internet rivals like Netflix, Amazon and others.
Facebook shares rocketed to an all-time high Thursday as investors welcomed solid earnings for the social networking giant, which has seen big gains in advertising and better connections in mobile and video.
Facebook said Wednesday surging mobile advertising lifted its profits and revenues as the world's biggest social network grew to over 1.5 billion people.