News tagged with advertising

Mobile ads get a useful twist

In the fast-changing world of mobile advertising, staples like banner ads, pop-ups and ads disguised as news stories aren't cutting it anymore.

dateFeb 05, 2016 in Internet
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Using algorithms to make a campaign go viral

Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...

dateDec 14, 2015 in Computer Sciences
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Facebook soars to new heights on upbeat earnings

Facebook shares rocketed to an all-time high Thursday as investors welcomed solid earnings for the social networking giant, which has seen big gains in advertising and better connections in mobile and video.

dateNov 05, 2015 in Business
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