Ever opened a webpage to see an advertisement that's pertinent to your recent search history? Perhaps you've recently browsed online for a new car, and opened a webpage to see an ad for that specific make and model.
For the first time, U.S. Internet advertising revenue has surpassed that of broadcast television thanks to sharp growth in mobile and digital video ads.
Technology is under development to enable advertisers to target products not just at a broad group of people that might be watching a certain type of programme but at specific households and even individuals.
Facebook has agreed to acquire Mobile Technologies, a firm specializing in voice translation software, the two companies said, without providing financial details of the transaction.
Global newspaper chiefs have some rare good news to share after years of slumping print sales and advertising revenues—readers appear increasingly willing to pay for online news.
U.S. Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012, with mobile ad revenue growing faster than other types, according to a new report Tuesday.
Google began letting businesses target mobile ads based on how close smartphone users might be to shops or what they might be craving at certain times of day.
Ads pegged to Google search results can be racially biased because of how certain names are associated with blacks or whites, according to a new study.
As the public joined the frenzy around Facebook Inc.'s Wall Street debut, well-connected institutional investors were hearing a more sobering message: The social network's main business, advertising, was sputtering.