News tagged with advertising technology

Advertisers look with empathy into your front room

Technology is under development to enable advertisers to target products not just at a broad group of people that might be watching a certain type of programme but at specific households and even individuals.

Feb 03, 2014
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World newspapers mull paywalls for survival

Global newspaper chiefs have some rare good news to share after years of slumping print sales and advertising revenues—readers appear increasingly willing to pay for online news.

Jun 03, 2013
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Google boosts mobile ad campaigns

Google began letting businesses target mobile ads based on how close smartphone users might be to shops or what they might be craving at certain times of day.

Feb 07, 2013
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Minteye offers no-type CAPTCHA as a security twist

(Phys.org)—Minteye is offering a no-type option to annoying CAPTCHA tests where users' first tries turn into third and fourth tries to get the blurry, blotched letters and digits correct for entry. The ...

Dec 18, 2012 weblog
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Facebook ads less than lucrative for many businesses

As the public joined the frenzy around Facebook Inc.'s Wall Street debut, well-connected institutional investors were hearing a more sobering message: The social network's main business, advertising, was sputtering.

May 28, 2012
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Departed Google exec rues Larry Page regime

A former Google executive went public on Tuesday with a lament that the Internet star has become obsessed with advertising and seizing the online social networking crown from Facebook.

Mar 14, 2012
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US hedge fund seeks five seats on AOL board

A US hedge fund with a large stake in AOL laid claim on Friday to five seats on the board of directors of the Internet company and criticized the strategy of the current management.

Feb 24, 2012
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