News tagged with advertising technology

Advertisers look with empathy into your front room

Technology is under development to enable advertisers to target products not just at a broad group of people that might be watching a certain type of programme but at specific households and even individuals.

dateFeb 03, 2014 in Internet
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World newspapers mull paywalls for survival

Global newspaper chiefs have some rare good news to share after years of slumping print sales and advertising revenues—readers appear increasingly willing to pay for online news.

dateJun 03, 2013 in Business
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Google boosts mobile ad campaigns

Google began letting businesses target mobile ads based on how close smartphone users might be to shops or what they might be craving at certain times of day.

dateFeb 07, 2013 in Internet
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Departed Google exec rues Larry Page regime

A former Google executive went public on Tuesday with a lament that the Internet star has become obsessed with advertising and seizing the online social networking crown from Facebook.

dateMar 14, 2012 in Business
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US hedge fund seeks five seats on AOL board

A US hedge fund with a large stake in AOL laid claim on Friday to five seats on the board of directors of the Internet company and criticized the strategy of the current management.

dateFeb 24, 2012 in Business
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