News tagged with advertising strategy
Newspapers erect pay walls in hunt for new revenue
(AP) -- Newspapers are returning to a business strategy that served them well in the heyday of street-corner newsboys shouting the front-page news. They're enticing people with a little free online content before asking ...
Apr 03, 2012 |
4 / 5 (2) |
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How advertising shapes the image of gayness in America
The past decade has seen a dramatic increase in the presence of gays in American advertising. The media has transformed the stigmatized stereotype of gays into a new, socially desirable image of stylish consumers with high-end ...
Other Sciences / Social Sciences
Dec 05, 2011 |
not rated yet |
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YouTube leads Google charge in display ad market
Google on Tuesday outlined a strategy for seizing a bigger share of online display advertising that has long been a key stronghold for rival Yahoo!
Dec 15, 2009 |
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Browser wars flare in mobile space
The browser wars are heating up again, but this time the fight is for dominance of the mobile Internet.
May 27, 2012 |
4 / 5 (4) |
3
LIVE: Facebook goes public
(AP) -- It's Facebook's big day. The site, which was born in a dorm room eight years ago and has grown into a worldwide network of almost a billion people, is making the most talked-about stock market debut ...
May 18, 2012 |
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Twitter offers personalized advice on whom to follow
Twitter wants to guide new hatchlings as they venture out of the virtual nest with its experimental tailored suggestions of whom to follow. This personalization comes on the heels of the company's confirming that users also ...
May 18, 2012 |
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Drift to mobile a new challenge for Facebook
With Internet users increasingly going mobile, a major challenge for Facebook will be trying to make money from its massive global presence in a more complex mobile space.
May 18, 2012 |
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Facebook falls flat in public debut (Update 3)
(AP) -- In the hours before Facebook's stock began trading on the Nasdaq Stock Market for the first time, CEO Mark Zuckerberg reminded the company's 3,500 employees not to get caught up in the hoopla surrounding ...
May 18, 2012 |
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Companies ask: Does advertising on Facebook pay?
(AP) -- Responding to extraordinary demand, Facebook said Wednesday that it would sell more stock in the company's initial public offering. But ahead of the IPO, a debate emerged between two of the nation's ...
May 17, 2012 |
2.7 / 5 (3) |
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The downside of dominating the market
We’ve said farewell to Friendster. Netscape Navigator is nevermore. As an Internet service provider, AOL is AWOL. What happened to these companies that once ruled their individual markets? According to ...
Other Sciences / Economics & Business
May 17, 2012 |
not rated yet |
1
Google Chrome heading to iPhone, analysts predict
Google Chrome is coming to the iPhone, or at least that's what one group of analysts say.
May 17, 2012 |
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Yahoo soap opera features new cast of leaders
(AP) -- Yahoo's dysfunctional turnaround efforts have morphed into a Silicon Valley soap opera, one that has taken another strange twist with the Internet company's ousting of CEO Scott Thompson just four ...
May 15, 2012 |
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Facebook IPO to bring cash and change
Facebook makes its hotly anticipated stock market debut this week in a history-making move promising wealth for insiders and change for users of the online social network.
May 15, 2012 |
1 / 5 (1) |
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