Over 80 percent of online ad effect is on offline sales

According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.

News Corp fiscal 2Q earns top expectations

News Corp., the publishing company controlled by Rupert Murdoch, reported second-quarter earnings that exceeded Wall Street forecasts while revenue declined as expected, reflecting slower advertising sales.

Italian lawmakers back 'Google tax' in 2014 budget

Italy's parliament approved a controversial law on Friday forcing tech giants like Google to sell advertising online only through Italian intermediaries, provoking anger from digital economy experts.

Google boss says company is doing 'right thing' on tax

Google boss Eric Schmidt insisted Wednesday his company was trying to do the "right thing" as it faces criticism in Britain over the amount of tax it pays, saying it was for countries not companies to decide tax policies.

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