In this election year, political advertising on social networking sites such as Facebook is increasingly making use of personalized ads to target specific social media users. The effectiveness of online political microtargeting ...
Twitter unveiled plans Tuesday to sell ads that run outside its own platform in what could be the start of a broader advertising network.
Google has agreed in a court settlement to spend at least $250 million over the next five years to help fight illegal online pharmacies selling to US customers, documents showed Friday.
You are strolling past a cafe when a discount coupon flashes up on your smartphone, tempting you to go inside and purchase a drink.
Investors are giving a thumbs-up to the idea of Facebook making hundreds of millions in new revenue from video advertisements, but some users argue that the social network is already too cluttered and has become more about ...
Viacom's fourth-quarter net income rose 24 percent, helped by the success of the film "World War Z" and greater advertising revenue.
(Phys.org) —When is a click not a click? When an advertising network registers a click on one of their online advertisements, how can it be sure that a single consumer – a "pair of eyeballs" in Madison Avenue jargon – ...
Facebook shares spiked on Wednesday with stellar earnings results, but plummeted back down on word teenagers may be falling out of love with the social network.
Google-owned online ad-placing service DoubleClick on Friday announced that the way has been cleared to include space at Facebook.
Want to see what people are saying online, right now, about the newest iPhone software? You could always search for "#iOS7" on Twitter. But now you can also click the same hashtag on Facebook.