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Pull up to the bumper

Is six seconds long enough for an advertisement to woo a potential customer? The corporate executives who place short, "bumper ads" on the video-based social media service, Youtube, think so. Now, research published in the ...

Antarctic penguins happier with less sea ice

Researchers have been surprised to find that Adélie penguins in Antarctica prefer reduced sea ice conditions, not just a little bit, but a lot. As climate models project rapid reduction of the continent's sea ice over the ...

How to write better pet adoption ads

About 1.5 million dogs and cats are euthanized in shelters each year because they weren't adopted or had health problems that concerned potential owners.

With 'retargeted' advertising, sooner is better than later

At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks following, besieged by handbag ads wherever they go on the internet.

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