Nearly a third of TV ads play to empty rooms: study
Social media sites want it.
Social media sites want it.
Economics & Business
Feb 11, 2022
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During the 2020 election cycle, presidential candidates spent nearly $3 billion on television, radio and digital ads—shattering records and demonstrating how important advertising is to campaign strategy. Given the amount ...
Economics & Business
Feb 4, 2022
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Both Democrats and Republicans in US elections are more likely to be emotionally moved or angered by political advertising produced by the party to which they identify. This suggests that most ads today do little to sway ...
Social Sciences
Jan 12, 2022
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We tend to think Antarctica is isolated and far away—biologically speaking, this is true. But the continent is busier than you probably imagine, with many national programs and tourist operators crisscrossing the globe ...
Ecology
Nov 22, 2021
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Online advertisements are found frequently splashed across news websites. Clicking on these banners or links provides the news site with revenue. But these ads also often use manipulative techniques, researchers say.
Political science
Nov 8, 2021
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Columbus was not the first European to reach the Americas. The Vikings got there centuries before, although exactly when has remained unclear. Here, an international team of scientists show that Europeans were already active ...
Archaeology
Oct 20, 2021
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Stock trading volumes in the United States have soared over the last year and much of it seems to be driven by retail investors. With thousands of stocks to choose from, what factors influence investors' decisions?
Economics & Business
Aug 12, 2021
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At a critical time in the days before election day in 2020, several digital platforms—including Facebook, Google, Twitter, Amazon, Spotify, and TikTok—and other key digital platforms took the exceptional step of banning ...
Social Sciences
Aug 10, 2021
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Five years since the Brexit vote and three since the Cambridge Analytica scandal, we're now familiar with the role that targeted political advertising can play in fomenting polarization. It was revealed in 2018 that Cambridge ...
Social Sciences
Jul 14, 2021
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A team of researchers at Yale University's Yale Program on Climate Change Communication has found that the use of tailored advertising can increase awareness among Republicans of the dangers posed by climate change. In their ...