Related topics: google

FTC looking into Google's AdMob acquisition

Web search and advertising giant Google said Wednesday that the US Federal Trade Commission (FTC) is seeking more information about its proposed purchase of mobile advertising company AdMob.

Google snaps up mobile ad startup for $750 million (Update)

(AP) -- Google Inc. is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the Web ...

Yahoo! in online ad alliance with Google

Yahoo! on Wednesday announced an advertising alliance with Google, the company that dethroned the pioneering Internet firm in the world of Internet search.

Google to set up $82M fund for French publishers

Google will help French news organizations increase their online advertising revenue and also set up a €60 million ($82 million) fund to finance digital publishing innovation, settling a dispute over whether the Internet ...

Google close to buying Groupon: reports

Internet search giant Google is close to a deal to buy online discount shopping site Groupon for as much as six billion dollars, The New York Times and a leading technology blog reported.

Google will 'fight' for AdMob: Schmidt

Google is prepared to "fight" if US regulators seek to block the Internet giant's purchase of mobile telephone advertising company AdMob, chief executive Eric Schmidt said Thursday.

page 1 from 2

AdMob

AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated in 2006 and is based in San Mateo, California. In November 2009 it was acquired by Google for $750 million. The acquisition was completed on May 27, 2010. Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google, and have since introduced their own iAd advertising platform. Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising solutions for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone 7 and all standard mobile web browsers.

AdMob is one of the world's largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications.

This text uses material from Wikipedia, licensed under CC BY-SA