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EMarketer sees 2014 mobile ad spending at $31.5B

Worldwide spending on mobile advertising is expected to reach $31.5 billion this year, a 75 percent increase from 2013 thanks largely to Facebook and Google, according to a new report by research firm eMarketer.

dateMar 19, 2014 in Business
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AOL tunes into video ads with Adap.tv buy

US Internet pioneer AOL announced Wednesday that it is buying online video advertising platform Adap.tv in a $405 million deal spotlighting the lucrative potential of the market.

dateAug 08, 2013 in Business
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