Search results for brand reputation

Social Sciences Mar 18, 2024

Keeping in touch: Why businesses are cultivating relationships with former employees

For many people, leaving a job can be like leaving a family—and because of the personal and professional bonds they've forged, many naturally stay in touch with their former coworkers and keep apprised of what's happening ...

Social Sciences Mar 12, 2024

Gender diversity found to improve corporate social responsibility

A study in the International Journal of Business Excellence examining the relationship between gender diversity on corporate boards and corporate social responsibility spending has found a positive correlation. The research ...

Economics & Business Feb 1, 2024

Research finds higher customer support for companies that cut CEO pay, not jobs, during COVID

Hospitality businesses that treat employees with care and empathy during times of crisis can activate considerable brand loyalty and generate future business among customers with high ethical idealism, according to a new ...

Social Sciences Jan 8, 2024

Discerning which elements of viral videos most affect consumer behavior and purchasing decisions

A study published in the International Journal of Business Competition and Growth has drawn insights from 621 survey samples to help improve our understanding of what elements of viral videos affect consumer behavior and ...

Economics & Business Jan 8, 2024

Can non-partisan news survive in the online echo chamber?

Journalists are supposed to go where the story takes them, unrestrained by political bias. But the online media market puts the ideal of journalistic objectivity to a severe test, as highly partisan news sources compete for ...

Social Sciences Dec 13, 2023

Big-box retail chains were never a solution for America's downtowns, and now they're fleeing back to suburbia

Holiday shopping is in full swing, but city dwellers may have fewer options for buying in person than they did a few years ago. That's because many large chain stores are pulling out of central cities.

Other Dec 2, 2023

Saturday Citations: Adorable kittens, violent pulsars, brand-new fusion reactor and a proposed giant cosmic void

This week in our wrap up, we lull you into a false sense of security with adorable lion cubs then ambush you with terrifying pulsars. We do this not out of a sense of malice but to prepare your mind for the possibility of ...

Social Sciences Nov 1, 2023

The secret to enhancing consumer valuation and addressing the climate crisis: Introduce circular take-back programs

Researchers from Boston University published a Journal of Marketing study showing that tapping into consumers' sense of ownership prompts them to place a higher value on products from a circular economy.

Social Sciences Oct 12, 2023

Investment in the future: Making influencers affordable

Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...

Environment Aug 31, 2023

Southern California's 'water doctor' pushes for transformation to adapt to climate change

When Adel Hagekhalil speaks about the future of water in Southern California, he often starts by mentioning the three conduits the region depends on to bring water from hundreds of miles away: the Los Angeles Aqueduct, the ...

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