Celebrity endorsements not always a good bet, study shows

(Phys.org) -- Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according ...

US students need new way of learning science

American students need a dramatically new approach to improve how they learn science, says a noted group of scientists and educators led by Michigan State University professor William Schmidt.

Study finds mass shooters have distinct patterns of buying guns

The increase in gun violence in the United States has put pressure on law enforcement and others to find ways to reduce it. In 2022, there were 647 mass shootings, up from 383 in 2016. There has also been a three-fold increase ...

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