Other Sciences - Economics & Business news

Platform adoption in network markets

Strategic partnering has become commonplace when introducing innovations to systems markets. In standards battles, network affiliation has been used as a market signal to create confidence in a format's success. ...

dateApr 10, 2015 in Economics & Business
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Will social media kill branding?

For decades, corporations used a steadfast formula in branding a product: big advertising investments that produced customer awareness and built a positive product reputation. By investing heavily in and ...

dateApr 22, 2015 in Economics & Business
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Why be creative on social media?

There are five motivators for creating novel content online, whether blog posts, shared news stories, images, photos, songs, videos or any of the other digital artifacts users of social media and social networking sites share ...

dateApr 27, 2015 in Economics & Business
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Ten more years of real money

We will still be using "real" money for at least the next 5 to 10 years, but financial transactions carried out using mobile electronic devices, such as smart phones and tablet computers, will increasingly ...

dateApr 22, 2015 in Economics & Business
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