Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
19 hours ago in Economics & Business
For many students or junior academics—and even for senior investigators—initiating a new piece of research can be a daunting experience, and they often do not know where or how to begin. A recent Accounting and Finance ar ...
11 hours ago in Economics & Business