https://phys.org/ en-us Phys.org internet news portal provides the latest news on science including: Physics, Nanotechnology, Life Sciences, Space Science, Earth Science, Environment, Health and Medicine. Recent U.S. elections have raised the question of whether "microtargeting," the use of extensive online data to tailor persuasive messages to voters, has altered the playing field of politics. https://phys.org/news/2023-06-microtargeting-people.html Political science Tue, 20 Jun 2023 17:10:07 EDT news606499801 Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study co-authored by Yale political scientist Alexander Coppock shows that, regardless of content, context, or audience, those pricey commercials do little to persuade voters. https://phys.org/news/2020-09-political-ads-persuasive-power.html Social Sciences Wed, 02 Sep 2020 14:00:10 EDT news518248355