Facebook tests ads in outside mobile apps

January 22, 2014 in Technology / Internet

Facebook says it is testing out its own ad network that would deliver advertisements to mobile applications outside of its own.

The social networking company said in a blog post Wednesday that while it has run similar tests in the past, the current program is more like a mobile ad network. The company says it is working directly with a small number of advertisers and publishers rather than an outside ad-serving platform.

Facebook Inc. is not saying which advertisers or it is working with. It says it will extend its ad-targeting capabilities to show app users more relevant ads, help developers make more money and provide Facebook advertisers with greater reach.

Mobile ads accounted for nearly half of Facebook's $1.8 billion in the third quarter.

© 2014 The Associated Press. All rights reserved.

"Facebook tests ads in outside mobile apps" January 22, 2014 http://phys.org/news/2014-01-facebook-ads-mobile-apps.html