Microsoft needs to 'start up again': CEO

November 5th, 2013 in Technology / Business
Microsoft CEO Steve Ballmer speaks during the conference "Building the Vision" held in Rome on November 5, 2013


Microsoft CEO Steve Ballmer speaks during the conference "Building the Vision" held in Rome on November 5, 2013

Microsoft chief executive Steve Ballmer on Tuesday said the computer giant had to reinvent itself to avoid being "old and tired" as his company struggles to keep up in the mobile devices sector.

"We're finding ourselves having to start up again," Ballmer said at a conference in Rome where he announced Italy had become the first country in which Microsoft phones were outselling iPhones.

"Unless you're constantly inventing something new, you're old and tired. Today we're having to remake ourselves," Ballmer told his audience.

Referring to the success of Microsoft against rival Apple's iPhone in Italy, he quipped: "I don't know how long it's going to last."

Ballmer was a classmate and friend of Bill Gates from their days at Harvard University in the 1970s.

He took over from Gates in 2000 but earlier this year said he will step down by August 2014.

When Ballmer took over, Microsoft was the undisputed tech sector leader, and the world's largest company in . But in recent years it has struggled as consumers began to move from desktop and laptop PCs to .

© 2013 AFP

"Microsoft needs to 'start up again': CEO." November 5th, 2013. http://phys.org/news/2013-11-microsoft-ceo.html