Apple sacks exec in maps fiascoNovember 27th, 2012 in Technology / Business
A person looks at an iPhone 5 during the opening of a new Apple store on November 15 in Saint-Herblain, western France. Apple has ousted the executive who oversaw the mobile maps program which was a spectacular flop, a report said.
Apple has ousted the executive who oversaw the mobile maps program which was a spectacular flop, a report said Tuesday.
The Dow Jones website AllThingsD, citing a source familiar with the matter, reported that Rich Williamson was fired last week in an extension of a shakeup at the California tech giant begun a month ago.
Apple did not respond to an AFP request for comment.
The news comes a month after Apple announced the departure of its head of the mobile software unit, Scott Forstall, as well as retail chief John Browett.
Apple last month said it was promoting other executives including Jon Ive, Bob Mansfield, Eddy Cue and Craig Federighi to better integrate hardware, software and services.
Apple was forced to make a highly embarrassing apology in September for its glitch-ridden maps application in the new operating system used by the iPhone 5 and urged customers to use rival programs while improvements are made.
Apple developed its own mapping program included in its new mobile iOS 6 operating system, and in doing so booted off Google Maps, which had been the default program for Apple devices.
But the new Apple program immediately drew scorn for omitting key landmarks and cities, failing to identify correct locations and distorting views from its images.
(c) 2012 AFP
"Apple sacks exec in maps fiasco." November 27th, 2012. http://phys.org/news/2012-11-apple-exec-fiasco.html