Food Commercials Reach the Supermarket

January 14, 2008 By JESSICA MINTZ, AP Technology Writer in Technology / Other

(AP) -- Microsoft Corp. is bringing digital advertising to the grocery cart. The software maker spent four years working with Plano, Texas-based MediaCart Holdings Inc. on a grocery cart-mounted console that helps shoppers find products in the store, then scan and pay for their items without waiting in the checkout line.

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"Food Commercials Reach the Supermarket" January 14, 2008